Details

A leader in AI-powered dealership technology, TheCRM delivers the most advanced unified selling system for automotive and RV retailers. Purpose-built to move past the constraints of standard industry tools, it delivers the intelligence and adaptability legacy platforms were never designed to offer. With AI at its core, TheCRM empowers dealerships to operate smarter, faster, and at scale. It replaces fragmented tools with a seamless, data-driven ecosystem. Operating in secure cloud environments fully compliant with global regulations, TheCRM transforms customer engagement, optimizes sales processes, and sets a new standard for dealership operations.

Our Marketing department led a full brand identity refresh early 2025 to modernize the company’s visual system through the logo, color, type, digital/print media, paid ads, internal/external documents, and more. I worked closely alongside the VP of Marketing to concept and design the full suite of materials—ensuring we stay ahead of our industry competitors.

Credits

Marketing: Hannah Rener, Silas Strzelecki

Creative/Design: Justin Hong