Details

The team was assigned to create a new podcast, “Good Things Happen” for Citi Bank. Building from the vast topics explored throughout the series, we uncovered the overall tone which influenced the main artwork and social collateral. An optimistic view of the future of economics through trust and networking transparency.

The account team positioned the design/creative teams with insights on Citi’s best practices and favorable visual outcomes. The design team executed the visual system which included podcast artwork, motion teasers, LinkedIn posts, audiograms, and website graphics.

Credits

Account: Diana Keh, Amanda Schaufele, Katie Dropick, Matt Navitsky, David Whiting, Jeremy Gosbee, Katherine Colquitt, Victoria Lopez, Joseph Macdougall, Mike Civetti, George Carlton, Hailey Nader, Margaret Joel, Andrea Dippong, Melissa Sitrin, Garrott Smith, Danielle Altizio, Camille Marlow

Design: Emma Dowling, Justin Hong, Anat Scham

Creative: Skylar Bergl

Production: Autumn Brawer, Laura Martin

Strategy: Tyler McDonald, Imani Yorker