Details

This year at SXSW, our team launched Edelman Impact and spotlighted the core message “action builds impact” with The Block Party. The product was an interactive lounge experience that encouraged trust-led actions at every turn. The space is designed with three panel walls, a host section, and multiple sized blocks. The journey of the space begins with key messaging wall with digital screens and ends with a plantable print souvenir. Edelman used this opportunity to engage participants with real world issues and solutions.

The creative and design team collaborated throughout the review process. Once the visual look and feel was established, we worked with our Columbia 3D design team to export renders of the space. The combination of geometric shapes, bright color ways, engaging floor plan, and relevant messaging resulted in a successful experience with positive feedback across the board.

Credits

Creative: Andrew Danger, Ryan VandenBosch, Alise Crittendon

Design: Thiago Elias, Chris Perry, Emma Dowling, Justin Hong, Blake Duncanson

Production: Denise Sante, Ray Hauserman

Photography: Emma Dowling