Details

Edelman partnered with 11th Street to create eBay’s Luxury Exchange, a three day event where guests were able to bring their luxury items in for an appraisal and/or an exchange. What was a regular jewelry store in the Diamond District in NY was transformed into an immersive experience through our visual identity and refabrication. The space was split into halves, one side where luxury items were displayed, and the other side where the exchange process was explained. The storefront window display has a custom Vestaboard cycling through lists of luxury items and their trade-in-value. Lenticular posters, product menus, appraisal cards, lay flat cards, shopping bags, price tags and more were printed to further the user experience inside the store.

Edelman’s creative/design teams focused on developing the visual identity of the space and it’s relation to eBay and their “Authenticity Guarantee” messaging. Once the look and feel was approved, we worked closely with 11th Street to bring the space to life with materials, facades, etc. 11th Street supported with initial renders and on-site application.

Credits

Account: Kim Niadna, Kristin Oke, Nassdja Anthony, Christopher Baldridge, Allison Barrazotto, Dan Brice, Jeremy Busch, Erin Byrne, Toure Steingart, Kristin Sundberg, Zach Zamchick, Blair Coughlin, Annie Driscoll, Rachael Fissel, Brisa Gomez, Jamie Gyerman, Cindy Knebel, Rob Morean, Linsey Mounger, Minahil Rashad, Daniel Sharts, Shannon Sinwell, Ana Villalobos, Zoe Wang

Influence: Liz Budd, Kaitlyn Fitzpatrick, Giselle Huasipoma, Anastasia Knight, Gabby Rosenthal

Creative: Jeremy Bernstein, Seam Ellman, Kaleah Horton, Alexandra Weinberg

Design: Thiago Elias, Evan Dull, Justin Hong, Camilo Ciprian, Anat Scham

Production: Derek Gannon, Carrie Budge

Strategy: Kristen Hubby, Lauren Rosas