Details

The team was tasked with creating a campaign visual system/identity for eBay’s From The Collection series, where select personnel are able to auction off products on eBay for a limited time. This auction featured American artist, creative director, content creator, designer, and DJ, Heron Preston. Our approach was a combination of eBay and Heron’s brand, incorporating Heron’s orange and handwriting with eBay’s typography, logo, and color palette.

The creative team directed the design deliverables and the photo/video needs, capturing the story of the campaign while upholding the visual language. The design team defined and developed the content to be used for the earned images, social/digital posts, shoebox prints, and videos.

Credits

Account: Kim Niadna, Kristin Sundberg, Kristin Oke, Christopher Baldridge, Allison Barrazotto, Linsey Mounger, Jordan Walker, Jeremy Busch, Daniel Sharts, Taurie Steingart, Annie Driscoll, Alec Vazquez, Ana Villalobos, Rachael Fissel, Minahil Rashad, Shannon Sinwell, Kristin Wanek, Zoe Wang

Influence: Gabby Rosenthal, Andre Yearwood

Creative: Jeremy Bernstein, Seam Ellman, Kaleah Horton, Alexandra Weinberg

Design: Thiago Elias, Chris Perry, Kelly Salih, Justin Hong

Production: Derek Gannon, Tanya Orr, Amelia Sacco

Strategy: Kristin Hubby