Details

eBay is now offering Authenticity Guarantee for streetwear. To mark the launch, we opened “Canal Street Wear” on New York’s infamous Canal Street, known as the place to find bootlegs and fakes. Stocked with authenticated versions of the most bootlegged items, the store drove awareness for eBay Authenticity Guarantee and showed what happens on Canal Street won’t happen on eBay.

Edelman’s creative/design teams owned the visual system for the campaign and partnered with De-Yan to create the exterior and interior design of the store. The visual system influenced digital and print materials like content capture, photography, in-store print materials, OOH posters, newspapers, bags, and enamel pins.

Credits

Account: Kim Niadna, Taurie Steingart, Kristin Sundberg, Kristin Oke, Annie Driscoll, Christopher Baldridge, Erin Byrne, Blair Coughlin, Alex Fredrich, Adriana Gosler, Cindy Knebel, Lydia Kozak, Vanessa Mendiola, Matt Navitsky, Brian Olsen, Huy Phan, Emily Rosenberger, Daniel Sharts, Shannon Sinwell, Ana Villaobos, Jordan Walker, Mikayla Wilkinson, Sebastian Yoon

Influence: Liz Budd, Giselle Huasipoma, Eric Lin, Erica Ryan, Andre Yearwood

Creative: Jeremy Bernstein, Seam Ellman, John Morgan, Carlos Velasco, Jahla Seppanen, Will Zamora

Design: Evan Dulavin, Justin Hong

Production: Ryan Ingrasin, Derek Gannon, Aileen Martinez, Liz Bradley

Strategy: Jeremy Busch, Sarita Dan, Dhwani Jain