Details

The 45-Yard Line by Dove seeks to combat the statistic that 45% of girls drop out of sports due to low body confidence. Through an engaging series of sports workshops hosted by Venus Williams and Steve Young, the 45-Yard Line aims to cultivate confidence, positivity, and a sense of belonging—equipping girls with practical tools to overcome body image challenges.

Edelman’s design team created the visual system for the campaign which included numerous print materials for the day of the event. Leaning on bold graphics, colors, and messaging—bringing an innovative visual approach to the Dove brand. Highlighting their youthful audience and participants.

Credits

Account: Lisa Kovitz, Matt McCullough, Elisa Munda, Brendan Prunty, Ben Reignier, Katie Stratakis, Ben Touger, Elizabeth Walter, Kristen Hoy, Jessica Feeney, Samantha Colton, Michael Brown, Charlie Benjamin, Fernanda Armendariz, Adam Zogas

Creative: Sanay Lemus, Daniela Marino, Laura Walsh

Design: Chris Perry, Kyle Cernicky, Justin Hong, Cristiaan Jackson

Production: Denise Sante, Byron Clear

Strategy: Melle Hock, Kalie Dobrow, Livia Dayan