Details

The team created a visual and written tone that would represent Dolby throughout their social platforms. Staying true to notions of entertainment and pop culture across music, shows, movies, and gaming. Throughout the year the team ideated and executed planned and real-time content for Instagram and Twitter. This opened opportunities for fan interest, involvement, and action.

The account team strategically positioned the creative/design teams with cultural call-outs, consumer relations, and relevant assets to incorporate in deliverables. The creative/design teams used these learnings and materials to create a cohesive visual system that included both templated and ad hoc designs.

Credits

Account: Dave Janszen, Cameron Gedari, Laura Rubenstein, James Hill, Molly King, Katie Castillo, Ace Perron

Creative: Oliver Duncan, Matt Casey, Abbey Roam, Billy Lucas, Lily Evans

Design: Kyle Cernicky, Justin Hong, Emma Dowling, Emily Klammer

Production/Strategy: Megan Bagg, Michele Rahi Portantiere