Details

The team partnered with Degree to bring their walk-on campaign to life through digital, print, and experience design. Degree supported a total of five walk-on athletes with $25K. Four walk-on athletes were announced at the being of the campaign, the fifth walk-on was nominated by the people and welcomed during NCAA March Madness. Degree celebrated each athlete by showcasing their journey on social media and kept their names relevant as we arrived to tournament day. During March Madness, Degree had an experience booth created for the fans. The booth consisted of basketball skill challenges where participants competed against each other.

The creative and design team collaborated on executing all deliverables. Locking in copy and applying the visual system across social posts, activations, out-of-home, and more.

Credits

Account: David Brigandi, Sharelyn Devonish, Adam Zogas, Gabby Rosenthal, Fiona Paladino, Ted Ou-Yang, Steven Lovern, Michael Byrnes, Livia Dayan, Dora Fenyvesi, Denise Dilmen, Sara Johnson, Katherine Kielar, Marcus Moreno, Thea Nagle

Influence: Sam Hofstetter, Maya Allen, Sarika Benawra, April Candler, Alexa Fleisher, Amanda Gorin

Creative: Chris Mead, Kristopher Wong

Design: Karen Schmidt, Justin Hong, Jen Serafini, Izzy Mordini

Production: Ray Hauserman, Denise Sante

Strategy: Kalie Dobrow, Marina Souza